Many people are familiar with the term Search Engine Optimization (SEO). Small and medium-sized enterprises (SMEs) are increasingly willing to allocate a budget to create a website, aiming to establish their online presence. At first glance, this approach seems successful. The newly designed website reflects the company's "corporate design" with a matching logo. Ideally, visitors to the website will find all the necessary information easily.
A company's homepage serves as its public face and goes beyond being a simple business card. To ensure maximum visibility and reach a broad audience, the homepage must be easily discoverable and accessible.
